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APRIL 22, 2019

May 2019 Outlook for Financial Markets

Market sentiment & the benefits of contrarian thinking


“All models are wrong, but some are useful.”
– George Box


The quote above from the famous statistician, George Box, is worth remembering as we refresh another component of our U.S. equities tactical model – the Sentiment Metric. Financial markets and their participants are too complex to allow for a single model to give perfect direction in all possible market environments. Nonetheless, if constructed rigorously, models can provide guidance on the likely distribution of outcomes which can vary considerably based on different conditions. This guidance, while not guaranteeing a particular outcome, is helpful in determining tactical positioning.

Market sentiment, or psychology, is a particularly slippery topic. It is generally interpreted in a contrarian manner – that is, when sentiment is “too low” the environment may tend toward excessive pessimism, extreme selling pressure, and overdone downside momentum that should ultimately stall out and reverse course. Sentiment that is “too high” may indicate froth and exuberance beyond what fundamentals can justify, and which is likely to be associated with a market top or impending correction.

As these broad and somewhat vague descriptions suggest, sentiment is difficult to pin down. Indicators that point toward sentiment being too low or too high in the equity market are often inconsistent across time, have fickle thresholds, or provide only very short-term signals. Two of the most prominent academic studies in this area1 examine the same set of sentiment indicators, but get differing results for most of the indicators studied. Our own sentiment model builds off these prior studies and also incorporates additional elements that provide guidance on the distribution of market outcomes. Admittedly, the model cannot capture all of the complex interactions that move markets up or down, but we do believe it is a useful tool to inform our decisions.

Our Sentiment Metric has three underlying components, each treated as a contrarian signal: 1) a measure defined by an average of bullish minus the bearish respondents to the American Association of Individual Investors (AAII, survey; 2) an excess sentiment measure that considers the expected change in sentiment when the stock market is treading higher; and 3) a measure capturing historical IPO returns, which have long been positioned as a gauge of market exuberance (i.e. the willingness to embrace what generally tends to be newer, less profitable firms). We analyze these components, both individually and collectively, with respect to the U.S. stock market’s return over the subsequent 12-month period to generate a medium-term sentiment reading that coincides with our tactical asset allocation horizon.

Another notable attribute of our model is that it uses different input weights based on whether the stock market is experiencing a downturn or a more positive result over the recent period. This accounts for the fact that many people behave differently in up vs down markets, as “losses loom larger than gains” (Kahneman & Tversky, 1979). We find that conditioning the underlying indicator weights based on the market environment improves the model’s predictability.

Table 1 shows the next 12-month stock market returns and volatility of those returns based on the Sentiment Metric’s ranking, with “1” being the most positive position. Clearly, the lowest ranking of “5” is associated with deeply negative returns, on average, but this worst ranking is only present about 10% of the time. A modestly negative ranking of “4” is also associated with below average market returns, but still positive. Median returns increase across rankings, with a “1” ranking, which has occurred approximately 20% of the time over the period indicated, providing the best average returns. It is important to note, however, that even “1” or “5” rankings have at times given false signals. We use this Sentiment Metric as one input among several; including the quantitative metrics we have developed for market liquidity, technical conditions, and equity valuation, as well as various economic indicators and qualitative considerations, to guide our overall tactical positioning.

Our present ranking for the Sentiment Metric is a favorable “2,” but has been recently inching closer to a more neutral “3” ranking. While bullish sentiment has clearly increased over the past few months, our research suggests it is still below levels previously associated with market tops. This suggests an overall positive environment from a contrarian sentiment perspective on a 12-month forward-looking basis, which supports our favorable view of U.S. equities.


Table 1 »12-month S&P 500 Returns by Sentiment Metric Ranking


Update on trade negotiations

Both the U.S. and China recently indicated substantial progress in trade negotiations, including sticky issues such as ongoing enforcement. In mid-April, Secretary Mnuchin stated that the two sides are, “close to a final round,” and that statement follows President Trump’s prediction the week before that a deal could be hammered out in about four weeks. That timeline may be overly aggressive as another top White House trade official emphasized areas where the U.S. is still unsatisfied, and it remains to be determined how to handle existing tariffs that the two sides have already levied. While the terms and timing of the final deal remain uncertain, clearly the market has priced in a relatively positive outcome. It’s still quite possible that the final deal, while beneficial to the U.S. and helping to reduce corporate uncertainty, has a wart or two that prevents the final announcement from lighting yet another fire under the equity markets.

Even as the U.S. and China seem to be nearing the final round, it’s possible that the U.S. may not skip a beat in working down the list of major trading partners. On April 9th, President Trump threatened tariffs on $11 billion worth of European imports in retaliation for European subsidies to Airbus (the WTO found the EU guilty of subsidizing Airbus and the U.S. guilty of subsidizing Boeing). It remains to be seen whether that threat is an opening salvo on a broader EU trade front. President Trump has previously threatened the EU with tariffs on imported automobiles and auto parts, but it is possible that his campaign trail strategy wants to avoid the market volatility and economic slowdown that another trade war could entail.

The White House has been sitting on the “Section 232” report from the Commerce Department since mid-February that assesses whether auto imports constitute a national security threat. While the Trump administration has so far kept the contents hushhush, our suspicion is that the report has likely found these auto imports to be a national security threat. If so, the clock is ticking for the President to decide whether to continue working down the list of major trading partners. Headline risk around trade, particularly relating to the EU and Japan, remains.


1 “Investor Sentiment and the Cross-Section of Stock Returns,” Baker, M., and Wurgler, J., The Journal of Finance, August 2006, Vol. 61(4), p.1645-1680; and “Investor Sentiment Aligned: A Powerful Predictor of Stock Returns,” Huang, D., Jiang, F., Tu, J, and Zhou, G., The Review of Financial Studies, Vol. 28(3), p. 791-837.

Yung-Yu  Ma, Ph.D.
Yung-Yu Ma, Ph.D.
Chief Investment Strategist
BMO Wealth Management - U.S.
Yung-Yu Ma is the Chief Investment Strategist for BMO Wealth Management in…
Yung-Yu Ma is the Chief Investment Strategist for BMO Wealt…
Yung-Yu Ma is the Chief Investment Strategist for BMO Wealth Management in the U.S. and joined the organization in 2016…
May 2019 Outlook for Financial Markets
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